If media companies and the producers of top brands are to communicate successfully with Internet users, they need to develop new competencies.

henne.pauli/advies helps publishers, brand developers and broadcasters to bring their Internet ambitions sharply into focus and then to achieve those ambitions. Working either alone or with leading specialists, we will help you craft your company's strategy and will teach you the skills you need for the World Wide Web. Thanks to this new medium, the worlds of top brands and publishing are converging. A top brand that does not learn in time how to create content will lose the race on this real-time medium. And the publisher or broadcaster who does not know how to use a set of brands to win the loyalty of its target group will also soon be lost in the sea of competitors presenting themselves on the Internet.

henne.pauli/advies brings to this work considerable experience in the broad fields of corporate communication, brand development and electronic publishing.