net.publishing
Launching a website means you become a publisher. And you find yourself on four battlefields at once, all of them calling for immediate action. You have to:

- create, present and maintain content
- build brand equity
- solve technological problems
- manage customer relations

On each of these fronts your performance will be judged sharply. You need new competencies and we can help you acquire them. We will help you analyze your strategy and draw up a plan of action, and if specialized partners are needed to help you create your content and meet your technological needs, we will help you find them.

brand building
Branding is the art of building friendships that are at the same time assets. Friendship means trust and loyalty. But in a brand relationship, friendship also means the steady revenue that creates tangible assets.

Our knowledge of the immaterial and material aspects of building brands can help you discover and develop your own brand assets.

communication
A long career in the field of public relations and communication has given Henne Pauli a feel for how to attract media attention. He also has a fine appreciation for the invaluable but delicate instrument of corporate communication. We at henne.pauli/advies are thus uniquely equipped to help companies organize their internal and external channels of communication, and to determine and achieve their communication objectives.

We provide training for press secretaries in how to deal with the media. We also coach management in how to improve their appearance and public image.